What to actually write about on your trade blog
"Write a blog" is useless advice if you don't know what to put in it. Here are post ideas that bring in work — and how Toolbelt writes them for you.
Everyone tells tradespeople to “start a blog” and then walks off without explaining what on earth you’d write about. So the blog never happens, or you post once about how the business launched and never touch it again.
Here’s the reframe: a trade blog isn’t a diary. It’s a way of answering, in writing, the questions your customers are already typing into Google. Every good answer is another door into your website.
The golden rule: answer real questions
Think about what people ask you on every job. Those questions are search terms. Each one is a post:
- “Why does my radiator have cold spots?”
- “How much does it cost to rewire a three-bed house?”
- “Do I need planning permission for a loft conversion?”
- “How often should a boiler be serviced?”
Someone searching that question is a customer in the making. Be the one who answers it clearly and you’re the one they call.
Five formats that always work
- The how-much guide. People desperately want ballpark prices. Give honest ranges and explain what moves them.
- The “should I repair or replace?” post. Helps people decide — and positions you as the honest expert, not the upseller.
- The seasonal reminder. Bleeding radiators in autumn, gutter checks before winter, decking care in spring.
- The myth-buster. Correct the dodgy advice floating around your trade. You’ll sound like someone who actually knows their stuff.
- The job story. A tricky job, what went wrong, how you sorted it. Proof you can handle the unusual ones.
Write for the customer standing in their kitchen, worried, with their phone in their hand. Not for other tradespeople.
You don’t have to write a word of it
Here’s the honest bit: most trades will never sit down and write this stuff, no matter how good the ideas are. You’re busy, and writing isn’t the job.
That’s exactly why Toolbelt sites come with AI-assisted posts built in. You tell us your trade and your patch; we draft posts in your voice, on the topics your customers are searching for, ready for you to wave through. The blog keeps ticking over — and keeps pulling people in — without eating your evenings.
Fancy a website that writes its own blog? Let’s talk.